Arnaud Biju-Duval's profile

TAG HEUER CARRERA glassbox 39mm

Industrial Design



TAG HEUER CARRERA GLASSBOX CHRONOGRAPH 39mm

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I am very proud to share my work with you, after 2 years of development. I entirely designed this watch with the aim of paying homage to the first Carrera 2447 references while bringing this product back in time and even more. It is a revival of the iconic Carrera of Glassbox origin from 1963 born on the Carrera Panamericana race: with similar dial architecture, graphics and indications. 
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A new dimension for Carrera opens : the return of the ultimate driver’s watch.⁣ This new chronograph seamlessly combines fluid curves with taut angles to create a bold, unique design. With a domed sapphire crystal and avant-garde lugs, this watch is truly one-of-a-kind.⁣

Reinforcing our timeless connection to the asphalt of the raceway, the TAG Heuer Carrera Chronograph is as at home on the track as it is on the open road. There are two models - one with a signature blue dial on a blue calfskin leather strap; and a second with a black and silver ‘reverse panda’ dial, the nickname given to black watch dials with high-contrast white or silver subdials. 



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Design work : concept design/ sketches
Rendering 2D work : Illustrator and Photoshop


The main specificity of this new model lies in the work done on the volume of the dial and the shape of the crystal. These two elements have been designed with the aim of correcting the parallax problem present on the original part and preventing a good reading of the timer. At Tag Heuer and in particular in the Carrera collection, legibility is essential. We have therefore sought here to improve this aspect by prioritizing the information through this three-dimensional work of the dial. 

For this, the shape of the crystal has been completely redesigned: it rises in slope with a slight curve along the outer flange, then changes angle to become horizontal again. This outer flange therefore rises parallel to the glass, thus allowing optimal reading of the tachymeter (cancelling the distorting effect).

 A second inner flange in a bowl, housing the timer, allows you to descend to the dial and the counters. The indexes come to follow this curvature allowing unprecedented reflections of light. 

The case middle has also been redesigned following the current codes of the latest generation of Carrera: with taut and fluid lines that energize the piece. The crystal comes to rest directly on the case middle, without bezel, offering the widest possible dial opening.

We obviously find the inner bevel of the triangular lug, a true signature of Carrera's identity. And this identity code, the triangle, is also used for the chrono second hand; an iconic Carrera needle from the 70s that is making a comeback. 

Finally, we note the arrival of the new design of the oscillating weight with bidirectional winding in the shape of the HEUER logo; there too a real brand signature. 

This watch is a proposal that combines elegance and a distinguished identity specific to Carrera. And finally I think what emerges from this piece is this duality between modernity and timelessness.
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TAG HEUER CARRERA glassbox 39mm
Published:

TAG HEUER CARRERA glassbox 39mm

The return of the ultimate driver’s watch.⁣ ⁣ Reinforcing our timeless connection to the asphalt of the raceway, the TAG Heuer Carrera Chronograp Read More

Published: